Global Digital Marketer
I am passionate about accelerating business growth by implementing data-driven performance marketing strategies and modern demand-generation techniques that effectively engage target audiences and drive measurable results.
Areas of Expertise
Performance Marketing
Delivering comprehensive and innovative digital marketing solutions tailored to B2B Tech and Software Engineering businesses. Grow your targeted traffic significantly and achieve measurable results with proven, effective digital marketing programs.
Demand Generation
High-quality lead generation and nurturing programs designed to improve your Marketing Qualified Lead (MQL) ratio and accelerate the sales cycle for faster deal closures. I develop strategies and lead execution so your business can build a scalable and efficient sales pipeline that focuses on securing larger Total Contract Values (TCVs) while enhancing your overall win ratio in competitive markets.
360 Digital Campaigns
Achieve maximum impact and unparalleled brand exposure with our comprehensive 360-degree campaigns. I help businesses strategically plan and execute multichannel marketing initiatives, including SEO, Paid Media, Social Media, email marketing, Customer Relationship Management (CRM), Account-Based Marketing (ABM), and more to drive engagement and conversions effectively.
Martech & Salestech
Optimize your IT investment and build robust ecosystems for improved performance across the board. I enable companies to seamlessly sync their Customer Relationship Management (CRM) platforms, such as HubSpot, Salesforce, Marketo, and others, with their sales ecosystems. This integration fosters closer alignment between teams and provides comprehensive end-to-end lead-deal visibility and detailed reporting capabilities that drive informed decision-making.
Team Building
I have more than 20 years of extensive experience in hiring, onboarding, and nurturing high-performing global, regional, and local teams. My proven track record demonstrates my ability to work effectively with diverse cultures and communicate fluently in various languages. I know strongly about off-shore and near-shore markets such as India, Ukraine, Poland, Mexico, Brazil, and Colombia. Additionally, I am proficient in multiple languages, including Spanish, French, Portuguese, and Italian. This multilingual capability enhances my ability to connect with international stakeholders and foster collaboration across borders.
About Israel Barriga
20+ years of experience in Digital Marketing and Growth Marketing. Solid experience leading high-performing teams globally.
Maximize Your Marketing Potential
Take your business to the next level.
What’s different
Data-Driven Approach
We meticulously analyze and optimize campaigns based on real-time data insights to ensure maximum performance and effectiveness. Connecting Marketing Technology (Martech) with Sales Technology (Salestech) fosters closer alignment between teams, enhancing collaboration and driving better results overall.
Tailored Strategies
I create tailored digital marketing programs specifically designed to meet your unique business needs and budget. My focus is on helping you identify lucrative business opportunities and effective strategies to increase and accelerate your sales pipeline for optimal growth.
Measurable Results
Our ROI-focused approach guarantees tangible outcomes and a significant positive impact on your bottom line. Through comprehensive reporting and strategic, actionable insights, we will empower you to make informed decisions that enable better utilization of resources and enhance overall efficiency.